Design found me before I found it.


Turning complex business challenges into clear, scalable digital products through strategic judgment, robust design systems, and AI-augmented workflows.



What has driven me for over 20 years is transforming complex operational challenges into clear, scalable digital products. Currently leading design strategy and execution for four Enterprise products at Uphold, I guide the design team to align product vision with business goals and market positioning. With deep domain judgment built across fintech, Web3, retail banking, e-commerce, telecom, music, and sports, my focus centers on scalable design systems, data-driven decisions, and measurable impact, using natively integrated AI to streamline production and maximize strategic judgment where it matters most.

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In their own words

"When Luís joined the project, the goal was to redesign one of our most challenging products. The experience was confusing, difficult to navigate, and frustrating to use. He rethought the experience from the ground up and, step by step, transformed it into the product with the best user experience we've had at Uphold."

Sofia Ribeiro

Lead QA, Uphold

"As Product Manager, I worked with Luis on a daily basis for almost a year. He is a self starter, always trying to find new ways to improve the design process, he implemented a Design System we still use."

Martin Sigwald

Business Development Manager, CoinAlpha

"Luis is one of the best UI/UX designers that I have ever worked with. He excels at creating highly usable, beautiful interfaces for quant traders, DJs, and other unique user personas with complex needs."

Michael Feng

Co-founder, Hummingbot

"Luis is a very talented designer who communicates effectively in a business environment, because understands the market and the customers' needs and exceeds their expectations."

Cristina Ferreira

International Business Manager, Displax

"Luís Oliveira represents the perfect symbiosis between a designer and an entrepreneur. For two and a half years, I worked with him at Edigma. An autodidact eager to continue developing his already outstanding knowledge and expertise on design, he also seeks to keep updated about Marketing, technology, entrepreneurship and arts."

João Fernandes

Marketing Manager, Edigma

"You have a strong mind, making swift analysis on different subjects at the same time. You are also opinionated and can present a strong case."

Ricardo Capote

Principal Project Manager, Microsoft

"I had the pleasure of working with Luis at Uphold, where he was my Design Lead. He's a thoughtful and creative leader who trusted his team and consistently encouraged me to keep improving as a designer. I really appreciated his support, the confidence he placed in my work, and the way he created an environment where people were motivated to do their best."

Antonio Duarte

Senior Product Designer, Uphold

"He led design efforts across our internal products and supported several portfolio companies. His ability to translate complex ideas into intuitive user experiences consistently added value to our projects."

Petr Martynov

Head of Growth, Morningstar Ventures

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